I co-built Your Post Coach with Tony Albrecht for plaintiff law firm owners and lawyers working on LinkedIn posts. It takes an existing draft and offers scores, focused coaching, and optional edits across its hook, body, and ending. The coaching approach is Tony’s; our collaboration turns it into a product people can use.
That starting point matters. A draft gives the tool something specific to examine and the writer something specific to revise. The task has a beginning, an output, and a person who decides what happens next.
Make the method visible
When turning specialist knowledge into software, start with the decisions someone can act on. What does the expert notice? How should that observation be explained? What could the user change?
Separating the hook, body, and ending gives feedback a place to land. It also helps the writer review a suggestion in context. A score is most useful when the accompanying explanation makes the next revision clearer.
This is a concrete way to scope a first product around expertise: name one audience, one input, and one decision the feedback should support. Broader capabilities can wait until that interaction is clear.
Keep the writer responsible
Optional edits should leave room for the writer’s voice and judgment. The person publishing still needs to check the facts, intended meaning, and professional context.
The product’s feedback is a writing aid. Its existence does not establish a particular improvement in engagement, leads, or revenue. Those outcomes would need their own evidence.
Try it with your own expertise
Describe one repeatable review: its input, the criteria, the feedback, and the person making the final decision. Try it on an example you have permission to use. Check whether another person can understand and act on the result.
The reusable prompt brief below gives you a place to write those pieces down. It is a small first step toward turning a specialist’s method into something others can use.