Minnesota native. Always a builder.
A builder’s curiosity.
Minnesota
roots.
JOHN RICE / MN → LA → MN01 / Where the story starts
Minnesota roots.
I’m a Minnesota native. It’s where this story began and where I returned after studying in California.
02 / Learning the craft
A California chapter.
I moved to Los Angeles, studied at Santa Monica College, and earned an associate degree in computer science and computer programming.
03 / Back home, building
The work continues.
Back in Minnesota, I’m building products, sharing practical tools, and helping other people put AI to work.
The work behind the website
I’m John Rice.
I turn knowledge into tools.
My path into software took me from Minnesota to Los Angeles and back. I earned my associate degree in computer science and computer programming at Santa Monica College, then returned to Minnesota. The education was a foundation. The work since then has given me a wider set of problems to think about.
I’ve spent 15 years in software across startups, agencies, and enterprise. That work has included product development, enterprise SEO, and local visibility tools. Today I build my own products and help founders and service businesses turn their knowledge into software and repeatable AI workflows.
The products on this site are different expressions of that work. Peekaboo looks at brand visibility in AI search. Subreddit Signals helps founders find relevant customer conversations. ClawPort and TicketToPR focus on the way software gets built with agents.
Your Post Coach, which I co-built with Tony Albrecht, is another expression of that idea: take a specialist’s method and make it something people can use. Tony brings the coaching expertise. My work helps turn that expertise into a product.
Choosing well matters.
As building gets faster, the decisions around it matter more. Whose problem are we solving? What deserves to be built? How will someone check the result? I want the person who knows the business to have a clear role in answering those questions.
A small team should be able to act on a good idea. That’s why I share the methods. The templates, scripts, and playbooks here are meant to give people a useful place to start. A solo founder should be able to try something today. A business owner should be able to see where an idea might fit before committing to a bigger project. In Build Notes, I connect the projects to the decisions and review steps behind them.
Outside the work, there’s pickleball when the weather cooperates and a golden retriever named Mochi. Minnesota is part of the story, but the people I want to help can be building from anywhere.
Shared at No-Code Coffee / February 19, 2026
Building with a team
of AI developer agents.
A practical look at specialist agents, clearer instructions, and the systems around the software. The talk and playbook are available to explore.
Read the presentation